A mindful approach to materiality

Baina is an Antipodean brand of curated towelling. With a nod to fine art, sculpture, architecture and colour theory, Baina's contemporary, organic cotton towels celebrate the daily bathing ritual.

Baina sought to create a packaging suite that supported the brand's mindful approach to craftsmanship and materiality. Featuring fully compostable and recyclable FSC certified papers and adorned with blind embossed logos, Baina's custom paper bags are as timeless and considered as the goods they were made to hold.

2020